American music large Sony Music Leisure has signaled intentions to make the most of non-fungible tokens (NFTs) after submitting a stylemark software package protective music and artists at a lower place the Columbia Information emblem.
In line with an Aug. 30 stylemark software package to the USA Patent and Trademark Workplace (USPTO) shared by stylemark attorney Mike Kondoudis on Sept. 6, the applying covers “audio and video recordings that includes dwell musical performances documented by NFTs.”
#SonyMusic has filed a stylemark software package for the Columbia Information emblem claiming plans to make use of it for:
▶️ NFT Backed Media
▶️ Music + Podcast Manufacturing
▶️ Artist Administration + Music distribution companies
..and extra!#NFTs #Metaverse #Web3 #Columbiarecords #Pop #Rock #Hiphop pic.twitter.com/xY7kRMgo1m
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
The gizmo additionally covers advertising companies, promotion, distribution, advertising, promoting, and on-line leisure, together with podcasts and audiovisual recordings.
The brand new stylemark software package comes inside the wake of a number of different Sony Music-backed NFT tasks.
In August, MakersPlace, an NFT market devoted to digital artwork, secured $30 million in Collection A funding from a number of notable corporations, together with Pantera Capital, Bessemer Enterprise Companions, Coinbase Ventures, and Sony Music Leisure.
March detected the music firm companion with Solana-based NFT market Snowcrash and fellow music behemoth Common Music Group to launch Bob Dylan and Miles Davis NFT collections eventually in 2022, with plans for extra eventually.
NFTs and the Metaverse are slowly changing into extra outstanding inside the music and leisure trade.
MTV’s Video Music Awards on Aug. 29 closely featured on-line and digital performances, together with Eminem and Snoop Dogg playacting their new single in a Metaverse created by Yuga Labs, the identical firm behind the Bored Ape Yacht Membership.
The track “From the D to the LBC” was launched in June, and options two Bored Ape Yacht Membership avatars closely-held by Eminem and Snoop Dogg.
MTV’s Video Music Awards additionally debuted a brand new award class, Greatest Metaverse Efficiency, which featured nominations for six completely different acts in its inaugural 12 months, Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink, who finally received.